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  2. Peak–end rule - Wikipedia

    en.wikipedia.org/wiki/Peak–end_rule

    Peak–end rule. The peak–end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak (i.e., its most intense point) and at its end, rather than based on the total sum or average of every moment of the experience. The effect occurs regardless of whether the experience is pleasant or ...

  3. Heuristic (psychology) - Wikipedia

    en.wikipedia.org/wiki/Heuristic_(psychology)

    Heuristic (psychology) Heuristics (from Ancient Greek εὑρίσκω, heurískō, "I find, discover") is the process by which humans use mental shortcuts to arrive at decisions. Heuristics are simple strategies that humans, animals, [ 1][ 2][ 3] organizations, [ 4] and even machines [ 5] use to quickly form judgments, make decisions, and find ...

  4. Affect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Affect_(psychology)

    Affect, in psychology, is the underlying experience of feeling, emotion, attachment, or mood. [ 1] It encompasses a wide range of emotional states and can be positive (e.g., happiness, joy, excitement) or negative (e.g., sadness, anger, fear, disgust). Affect is a fundamental aspect of human experience and plays a central role in many ...

  5. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    List of cognitive biases. Cognitive biases are systematic patterns of deviation from norm and/or rationality in judgment. They are often studied in psychology, sociology and behavioral economics. [ 1] Although the reality of most of these biases is confirmed by reproducible research, [ 2][ 3] there are often controversies about how to classify ...

  6. Cognitive dissonance - Wikipedia

    en.wikipedia.org/wiki/Cognitive_dissonance

    e. In the field of psychology, cognitive dissonance is described as the mental disturbance people feel when they realize their cognitions and actions are inconsistent or contradictory. This may ultimately result in some change in their cognitions or actions to cause greater alignment between them so as to reduce this dissonance. [ 1]

  7. Jungian archetypes - Wikipedia

    en.wikipedia.org/wiki/Jungian_archetypes

    Jungian archetypes. Jungian archetypes are a concept from psychology that refers to a universal, inherited idea, pattern of thought, or image that is present in the collective unconscious of all human beings. The psychic counterpart of instinct, archetypes are thought to be the basis of many of the common themes and symbols that appear in ...

  8. List of psychological effects - Wikipedia

    en.wikipedia.org/wiki/List_of_psychological_effects

    Coolidge effect. Crespi effect. Cross-race effect. Curse of knowledge. Diderot effect. Dunning–Kruger effect. Einstellung effect. Endowment effect. Face superiority effect.

  9. Social psychology - Wikipedia

    en.wikipedia.org/wiki/Social_psychology

    Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. [1] Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...