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For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand. Its 2012 valuation was US$25.9 billion. [ 7] In 2013, the valuation of the brand was US$28.4 billion with revenue of US$9.4 billion. [ 8] The company operates in 50 countries with more than 460 stores worldwide.
Establishment and recognition (1909–1920s) Gabrielle "Coco" Chanel in 1920. The House of Chanel originated in 1909, when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was the mistress. [4]
Inspired by the straps found on soldiers' bags she added thin straps and introduced the resulting design to the market in 1929. [ 1][ 2] After her successful comeback to the fashion industry in 1954, Chanel decided to update her handbag. [citation needed] The resulting design was called 2.55 after the date of creation, February 1955.
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They found numerous products which were sold online by Amazon, Walmart, eBay, Sears and Newegg were counterfeit. [37] For 2017 it was estimated that online sales of counterfeit products amounted to $1.7 trillion. [38] Pew Research Center states that worldwide such e-commerce sales are expected to reach over $4 trillion by 2020.
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