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  2. QR code - Wikipedia

    en.wikipedia.org/wiki/QR_Code

    The QR code system was invented in 1994, at the Denso Wave automotive products company, in Japan. [5] [6] [7] The initial alternating-square design presented by the team of researchers, headed by Masahiro Hara, was influenced by the black counters and the white counters played on a Go board; [8] the pattern of position detection was found and determined by applying the least-used ratio (1:1:3 ...

  3. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    In direct response radio, ads contain a call to action with a specific tracking mechanism. Often, this tracking mechanism is a "call now" prompt with a toll-free phone number or a unique Web URL. Results of the ad can be tracked in terms of calls, orders, customers, leads, sales, revenue, and profits that result from the airing of those ads.

  4. Digital coupon - Wikipedia

    en.wikipedia.org/wiki/Digital_coupon

    7-Eleven e-coupon from Taiwan. Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events.

  5. Coupon collector's problem - Wikipedia

    en.wikipedia.org/wiki/Coupon_collector's_problem

    In probability theory, the coupon collector's problem refers to mathematical analysis of "collect all coupons and win" contests. It asks the following question: if each box of a given product (e.g., breakfast cereals) contains a coupon, and there are n different types of coupons, what is the probability that more than t boxes need to be bought ...

  6. Usability testing - Wikipedia

    en.wikipedia.org/wiki/Usability_testing

    Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice, since it gives direct input on how real users use the system. [1] It is more concerned with the design intuitiveness of the product and tested with users who have no ...

  7. PayPal Honey - Wikipedia

    en.wikipedia.org/wiki/PayPal_Honey

    209 (worldwide, 2018) Parent. PayPal [1] Website. joinhoney.com. PayPal Honey, formerly known as Honey, is an American technology company and a subsidiary of PayPal known for developing a browser extension that aggregates and automatically applies online coupons on eCommerce websites.

  8. A/B testing - Wikipedia

    en.wikipedia.org/wiki/A/B_testing

    A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research method. [1] A/B tests consist of a randomized experiment that usually involves two variants (A and B), [2][3][4] although the concept can be also extended to multiple variants of the same variable.

  9. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...