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History. Consumers started to collect, trade and resell sneakers in the 1970s, and the sneakerhead subculture came to prominence in New York City during the 1980s. Sneakers such as the Adidas Superstar and Puma Suede were popularized by b-boys and hip-hop artists, and Nike's Air Jordan line revolutionized the industry with its marketing linked to superstar basketball player Michael Jordan.
Names. Sneakers have gone by a variety of names, depending on geography and changing over the decades. The broader category inclusive of sneakers is athletic shoes.The term 'athletic shoes' is typically used for shoes utilized for jogging or road running and indoor sports such as basketball, but tends to exclude shoes for sports played on grass such as association football and rugby football ...
SHOP ADIDAS' CYBER MONDAY RUNNING SHOE DEALS. Nike Running Shoes Cyber Monday Sale. The Swoosh has discounts on the Pegasus 40 in select styles up to 40 percent off.Plus, Nike Members can use code ...
Nike, Inc. Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [5] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
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