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Visual sociology attempts to study visual images produced as part of culture. Art, photographs, film, video, fonts, advertisements, computer icons, landscape, architecture, machines, fashion, makeup, hair style, facial expressions, tattoos, and so on are parts of the complex visual communication system produced by members of societies.
Social information processing theory, also known as SIP, is a psychological and sociological theory originally developed by Salancik and Pfeffer in 1978. [1] This theory explores how individuals make decisions and form attitudes in a social context, often focusing on the workplace. It suggests that people rely heavily on the social information ...
In the Müller-Lyer illusion, the visual system would in this explanation detect the depth cues, which are usually associated with 3D scenes, and incorrectly decide it is a 3D drawing. Then the size constancy mechanism would make us see an erroneous length of the object which, for a true perspective drawing, would be farther away.
Subjective constancy. Subjective constancy or perceptual constancy is the perception of an object or quality as constant even though our sensation of the object changes. [1] While the physical characteristics of an object may not change, in an attempt to deal with the external world, the human perceptual system has mechanisms that adjust to the ...
Form perception is the recognition of visual elements of objects, specifically those to do with shapes, patterns and previously identified important characteristics. An object is perceived by the retina as a two-dimensional image, but the image can vary for the same object in terms of the context with which it is viewed, the apparent size of the object, the angle from which it is viewed, how ...
Social constructionism is a term used in sociology, social ontology, and communication theory.The term can serve somewhat different functions in each field; however, the foundation of this theoretical framework suggests various facets of social reality—such as concepts, beliefs, norms, and values—are formed through continuous interactions and negotiations among society's members, rather ...
Social conditioning is the sociological process of training individuals in a society to respond in a manner generally approved by the society in general and peer groups within society. The concept is stronger than that of socialization, which is the process of inheriting norms, customs and ideologies. Manifestations of social conditioning are ...
In critical theory, philosophy, sociology, and psychoanalysis, the gaze (French: le regard ), in the figurative sense, is an individual's (or a group's) awareness and perception of other individuals, other groups, or oneself. The concept and the social applications of the gaze have been defined and explained by existentialist and ...