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Creative leadership. Creative leadership is a style of leadership based upon the concept of working cooperatively to develop innovative ideas. [1] Those who employ creative leadership tend to do so by creating conditions which promote creativity. Creating such conditions, which are sometimes called "supportive contributions", [2] are described ...
Content theory. Content theory is a subset of motivational theories that try to define what motivates people. Content theories of motivation often describe a system of needs that motivate peoples' actions. While process theories of motivation attempt to explain how and why our motivations affect our behaviors, content theories of motivation ...
The people with most access to media, and having a more literate understanding of media content, explain and diffuse the content to others. [ 5 ] Based on the two-step flow hypothesis, the term "personal influence" came to illustrate the process intervening between the media's direct message and the audience's reaction to that message.
Substitutes for leadership theory is a leadership theory first developed by Steven Kerr and John M. Jermier and published in Organizational Behavior and Human Performance in December 1978. [1] The theory states that different situational factors can enhance, neutralize, or substitute for leader behaviors [2] (Den Hartog & Koopman, 2001).
Opinion leadershipis leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communicationpropounded by Paul Lazarsfeldand Elihu Katz.[1]
Leadership, both as a research area and as a practical skill, encompasses the ability of an individual, group, or organization to "lead", influence, or guide other individuals, teams, or entire organizations . "Leadership" is a contested term. [1]
Transformational leadership is a theory of leadership where a leader works with teams or followers beyond their immediate self-interests to identify needed change, creating a vision to guide the change through influence, inspiration, and executing the change in tandem with committed members of a group; This change in self-interests elevates the follower's levels of maturity and ideals, as well ...
Social entrepreneurship is an approach by individuals, groups, start-up companies or entrepreneurs, in which they develop, fund and implement solutions to social, cultural, or environmental issues. [1] This concept may be applied to a wide range of organizations, which vary in size, aims, and beliefs. [2]