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  2. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Lying and deception can be the basis of many propaganda techniques including Ad Hominem arguments, Big-Lie, Defamation, Door-in-the-Face, Half-truth, Name-calling or any other technique that is based on dishonesty or deception. For example, many politicians have been found to frequently stretch or break the truth.

  3. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being the ...

  4. Racial stereotyping in advertising - Wikipedia

    en.wikipedia.org/wiki/Racial_stereotyping_in...

    Racial stereotypes are mental frameworks that viewers use to process social information based on their cultural, racial, or ethnic group, which may not directly "carry negative or positive values." [3] Advertisers include racial stereotypes in their messaging to target a specific demographic, which can potentially impact viewers negatively ...

  5. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular ...

  6. History of advertising - Wikipedia

    en.wikipedia.org/wiki/History_of_advertising

    Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [ 1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.

  7. Propaganda through media - Wikipedia

    en.wikipedia.org/wiki/Propaganda_through_media

    Propaganda through media. Propaganda is a form of persuasion that is often used in media to further some sort of agenda, such as a personal, political, or business agenda, by evoking an emotional or obligable response from the audience. [1] It includes the deliberate sharing of realities, views, and philosophies intended to alter behavior and ...

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