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22. Mastodon — 1.7 million MAUs. Mastodon, a new entrant on the social media scene, exploded in popularity in late 2022, taking it from 300,000 to over 1.7 million monthly active users in 2023. Mastodon is a decentralized, open-source software that allows users to set up servers to communicate with each other.
Discord. 154 million MAU. Tumblr. 135 million MAU. Twitch. 7.3 million monthly active streamers. 1. Facebook. With over 3 billion MAU, Facebook is the largest social platform in the world, making it a great starting point for your social media marketing endeavors.
16. Visme. Pricing: Visme provides a basic free version, with premium packages beginning at $12.25/month. If you want to create infographics, presentations, GIFs, charts, or any other type of social media graphics, Visme is the best social media marketing platform tool for it.
5. Develop your content. Once you’ve done your research and chosen the social media platforms you’d like to use, it’s time to create a content strategy. Make sure all of the content you ...
Platform #5: Pinterest. Pinterest is a great social media platform with major search engine capabilities. Most people use Pinterest to find inspiration or helpful content. For example, if you wanted to try a new cooking recipe, you could jump use Pinterest to find a food you’re interested in cooking.
According to our survey of 1,000+ marketers, Facebook took the top spot as the highest ROI-generating platform of 2021. It should come as no surprise, then, that 25% of social media marketers are planning to invest in Facebook more than any other platform in 2022.
With a saturated market and competition from AI-generated videos, brands must exert effort in professional-quality production and editing. 4. TikTok. Of all the forms of social media marketing, TikTok marketing will see the highest budget increase in 2024. After all, 61% of TikTokers buy from brands advertising on the channel.
6. Instagram. Instagram is a video and photo-sharing social platform where users upload photos and short videos, often adding filters and other effects before sharing them with family and friends. It’s owned by Facebook, which provides robust marketing data for reaching your audience.
3. Instagram. Instagram comes very close behind Facebook and is number three on our list of social media platforms for business. Instagram is owned by the same person who owns Facebook and has 500 million daily active users. Mark Zuckerberg, CEO of Facebook, saw so much potential in the platform.
According to the Sprout Social Index™, Facebook, YouTube and Instagram are the top social media platforms consumers will use in the next 12 months. In the eyes of the consumer, all social platforms are not created equal. Their social platform preferences vary based on factors like age and interest—and even then there’s no guarantee the ...
Create Eye-Catching and Mobile-Optimized Ads. Engaging social media ads stick in audiences’ minds and help drive results. Ads need to be on brand (colors, voice, tone, etc.), catch your intended audience's attention, convey a message, and encourage clicks on your call to action (CTA)—the action you want them to take.
With nearly 3 billion monthly active users, Facebook is a great platform for nearly every business to have a presence on. 2. Instagram. 2 billion monthly active users. Instagram, owned by Facebook’s parent company Meta, is a visual social media platform that revolves around photo and video content.