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  2. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  3. Hotels.com - Wikipedia

    en.wikipedia.org/wiki/Hotels.com

    Hotels.com,L.P. [1] is a global website for booking hotel rooms online and by telephone. The company has 85 websites in 34 languages, and lists over 325,000 hotels in approximately 19,000 locations. Its inventory includes hotels and B&Bs, and some condos and other types of commercial lodging. Hotels.com was established in 1991 as the Hotel ...

  4. Fine print - Wikipedia

    en.wikipedia.org/wiki/Fine_print

    The use of fine print is a common advertising technique in certain market niches, particularly those of high-margin specialty products or services uncompetitive with those in the mainstream market. The practice, for example, can be used to mislead the consumer about an item's price or value, or the nutritional content of a food product.

  5. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  6. Thomas Cook - Wikipedia

    en.wikipedia.org/wiki/Thomas_Cook

    Thomas Cook. Thomas Cook (22 November 1808 – 18 July 1892) was an English businessman. He was best known for founding the travel agency Thomas Cook & Son. He was also one of the initial developers of the "package tour" including travel, accommodations, and the like.

  7. Starwood Hotels and Resorts - Wikipedia

    en.wikipedia.org/wiki/Starwood_Hotels_and_Resorts

    Starwood Hotels and Resorts Worldwide, Inc. was one of the largest companies that owned, operated, franchised and managed hotels, resorts, spas, residences, and vacation ownership properties. It was acquired by Marriott International in 2016.

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