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Altercasting is a theory created by Eugene Weinstein and Paul Deutschberger in 1963. [1] The theory relies on the concept of persuasion. The goal of altercasting is to project an identity onto another person in order to meet one's own goals. [2] Because of the flexibility of altercasting, it is used frequently in advertising and health promotion.
Alterity. Alterity is a philosophical and anthropological term meaning "otherness", that is, the " other of two" (Latin alter ). [1] It is also increasingly being used in media to express something other than "sameness", or something outside of tradition or convention. [2]
An example of an altermagnetic ordering, with the direction of the spins and the spatial orientation of the atoms alternating on the neighbouring sites in the crystal.
Altar. Altar in Roskilde Cathedral beneath by a carved reredos. An altar is a table or platform for the presentation of religious offerings, for sacrifices, or for other ritualistic purposes. Altars are found at shrines, temples, churches, and other places of worship.
Tweet (social media) A user tweeting about bugs. A tweet is a short status update on the social networking site Twitter (and later X, under post ), which can include images, videos, GIFs, straw polls, hashtags, mentions, and hyperlinks. Around 80% of all tweets are made by 10% of users, averaging 138 tweets per month, with the median user ...
Alter-globalization slogans during the protests in Le Havre against the 37th G8 summit in Deauville, France. Alter-globalization (also known as alter-globo, alternative globalization or alter-mundialization—from the French alter-mondialisation) is a social movement whose proponents support global cooperation and interaction, but oppose what they describe as the negative effects of economic ...
Altered state of consciousness. An altered state of consciousness ( ASC ), [1] also called an altered state of mind, altered mental status ( AMS) or mind alteration, is any condition which is significantly different from a normal waking state. By 1892, the expression was in use in relation to hypnosis, [2] though there is an ongoing debate as ...
Alma mater. Alma mater (Latin: alma mater, lit. 'nourishing mother'; pl.: almae matres) is an allegorical Latin phrase used to proclaim a school that a person has attended or, more usually, from which one has graduated. [1] [2] [3] Alma mater is also a honorific title for various mother goddesses, especially Ceres or Cybele. [4]