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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players. Due in large part to the sale of its All Stars, the company began to expand and open more factories.
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...
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Shoes: Converse: Mudcloth shoes Converse Product Red limited edition Mudcloth trainers, designed by Giles Deacon, are available in the UK and US. 5 - 15% of net wholesale price May 15, 2006 Mobile phone: Motorola: Red Motorola Slvr: Red Motorola Slvr L7 launches in the UK £10 & 5% of every bill May 15, 2006 Newspaper The Independent: August ...
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