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G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, with offices in Poland and Hong Kong. The site operates in the resale of gaming products by the use of redemption keys. Other items sold on the site are software, prepaid activation codes, electronics, and merchandise.
A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2] [3] The goal is to enhance the overall customer experience by not only offering ...
Customer relationship management. Decision making unit. Disintermediation. Double jeopardy (marketing) Double loop marketing. Emotional branding. Engagement (marketing) Facelift (product) Fallacy of quoting out of context.
Rescued Israeli hostage Noa Argamani has spoken out about her ordeal publicly for the first time since her rescue, saying in a video message that her biggest concern during captivity was for her ...
Widely used term within New Zealand to refer to plasterboard, after the name of the country's market-leading product of its type (still trademarked). Gillette: Safety razor: Procter & Gamble: Used in Portugal, Brazil and Turkey as a generic for any safety or cartridge razor. Glad Wrap Cling-film: Glad (company) Used in Australia, New Zealand. Glock
When AT&T announced 5G Evolution, 4x4 MIMO, the technology that AT&T is using to deliver the higher speeds, had already been put in place by T-Mobile without being branded with the 5G moniker. It is claimed that such branding is a marketing move that will cause confusion with consumers, as it is not made clear that such improvements are not ...
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [5] USP focuses on explicit claims of uniqueness involving an ...
Term used in contract law to specify terms that are voided or confirmed in effect from the execution of the contract. Cf. ex nunc. Ex turpi causa non oritur actio: ex nunc: from now on Term used in contract law to specify terms that are voided or confirmed in effect only in the future and not prior to the contract, or its adjudication. Cf. ex ...