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The marketplace of ideas is a rationale for freedom of expression based on an analogy to the economic concept of a free market.The marketplace of ideas holds that the truth will emerge from the competition of ideas in free, transparent public discourse and concludes that ideas and ideologies will be culled according to their superiority or inferiority and widespread acceptance among the ...
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Rory Sutherland (born 12 November 1965) [1] is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies. He writes a fortnightly column in The Spectator [2] and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense.
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Google also announced Gmail on April 1, with an unprecedented and unbelievable free 1 GB space, compared to e.g. Hotmail's 2 MB. The announcement of Gmail was written in an unserious jokey language normally seen in April Fools' jokes, tricking many into thinking that it was an April Fools' joke.
The Lovemarks Effect: Winning in the Consumer Revolution (2006) A lovemark is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in the book Lovemarks by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". [ 1]
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
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