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  2. Loyalty marketing - Wikipedia

    en.wikipedia.org/wiki/Loyalty_marketing

    Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

  3. Brand loyalty - Wikipedia

    en.wikipedia.org/wiki/Brand_loyalty

    In marketing and consumer behaviour, brand loyalty describes a consumer 's persistent positive feelings towards a familiar brand and their dedication to purchasing the brand's products and/or services repeatedly regardless of deficiencies, a competitor 's actions, or changes in the market environment. It can also be demonstrated with other ...

  4. Loyalty - Wikipedia

    en.wikipedia.org/wiki/Loyalty

    Loyalty is a devotion to a country, philosophy, group, or person. [ 1] Philosophers disagree on what can be an object of loyalty, as some argue that loyalty is strictly interpersonal and only another human being can be the object of loyalty. The definition of loyalty in law and political science is the fidelity of an individual to a nation ...

  5. 100 loyalty quotes by everyone from Shakespeare to ... - AOL

    www.aol.com/news/100-loyalty-quotes-everyone...

    loyalty quotes. “Trust is the fruit of a relationship in which you know you are loved.”. ― William P. Young. “It is better to suffer wrong than to do it, and happier to be sometimes ...

  6. Most valuable customers - Wikipedia

    en.wikipedia.org/wiki/Most_valuable_customers

    Most valuable customers is a marketing term referring to the customers who are the most profitable for a company. These customers buy more or higher-value products as the average customer. The company provide these customers with advice and guidance to establish a more personal relationship.

  7. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    Who can sense what you want to do, and help you arrive at that decision. Who will contact you directly with exclusive sales information, if—and only if—you request it. Engagement Marketing, done well, means connecting with audiences who want to hear from you, in relevant, meaningful, interesting ways. If you can pull that off, everything ...

  8. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer ...

  9. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    Business portal. v. t. e. In marketing, customer lifetime value ( CLV or often CLTV ), lifetime customer value ( LCV ), or life-time value ( LTV) is a prognostication of the net profit contributed to the whole future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude ...