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  2. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market.

  3. Opportunity cost - Wikipedia

    en.wikipedia.org/wiki/Opportunity_cost

    Opportunity cost, as such, is an economic concept in economic theory which is used to maximise value through better decision-making. In accounting, collecting, processing, and reporting information on activities and events that occur within an organization is referred to as the accounting cycle.

  4. Typology of business strategies - Wikipedia

    en.wikipedia.org/.../Typology_of_business_strategies

    Price skimming is a common way of recapturing the cost of development. They can be opportunistic in headhunting key employees, both technical and managerial. Advertising, sales promotions, and personal selling costs are a high percentage of sales. Typically the firm will be structured with each strategic business unit having considerable autonomy.

  5. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Strategy. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating ...

  6. Economic opportunism - Wikipedia

    en.wikipedia.org/wiki/Economic_opportunism

    Economic opportunism. Economic opportunism is a term related to the subversion of morality to profit. There exists no agreed general, scientific definition or theory of economic opportunism; the literature usually considers only specific cases and contexts.

  7. Transaction cost - Wikipedia

    en.wikipedia.org/wiki/Transaction_cost

    Definition. Williamson defines transaction costs as a cost innate in running an economic system of companies, comprising the total costs of making a transaction, including the cost of planning, deciding, changing plans, resolving disputes, and after-sales. [6] According to Williamson, the determinants of transaction costs are frequency ...

  8. Hold-up problem - Wikipedia

    en.wikipedia.org/wiki/Hold-up_problem

    In economics, the hold-up problem is central to the theory of incomplete contracts, and shows the difficulty in writing complete contracts. A hold-up problem arises when two factors are present: Parties to a future transaction must make noncontractible relationship-specific investments before the transaction takes place.

  9. Name your own price - Wikipedia

    en.wikipedia.org/wiki/Name_your_own_price

    Name your own price (NYOP) is a pricing strategy [1] under which buyers make a suggestion for a product’s price (unlike the traditional way where sellers quote a certain price) and the transaction occurs only if a seller accepts this quoted price. [2] What happens is that the seller waits for a potential buyer's offer and can then either ...