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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles –based Coffin, Cooper, and Clay in the early 1950s. [2]
Nielsen Media Research ( NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
A Portable People Meter worn by Nielsen Audio panelists to monitor media exposure. The newer NPM-1 Portable People Meter (FCC ID 2ASUZ-NPM-1) installed in a wristband. Nielson Universal Meter Gateway UMG-2, which uses BLE to connect to the meters and uploads the collected data via LTE. The Portable People Meter (PPM), also known as the Nielsen ...
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The People Meter is an electronic method of television measurement that moved from active and diary-based to passive and meter-monitored. The meter also recorded real time simultaneously viewing, reducing memory bias. Because Audits of Great Britain (AGB) had just entered the U.S. market executing similar technology, Nielsen felt the need to ...
The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in 1955–56. [40] During this era, nearly all of radio's most popular programs were broadcast on one of three networks: NBC Red, NBC Blue, or CBS' Columbia network.
Numeris. Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the sole provider of viewership numbers for television and radio broadcasters in Canada.
AQH is an abbreviation for average quarter-hour persons, defined by Arbitron (now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period. Share is the percentage of those listening to radio in an Arbitron "market" (typically a metropolitan area) who ...