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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles –based Coffin, Cooper, and Clay in the early 1950s. [2]
Nielsen Media Research ( NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
A Portable People Meter worn by Nielsen Audio panelists to monitor media exposure. The newer NPM-1 Portable People Meter (FCC ID 2ASUZ-NPM-1) installed in a wristband. Nielson Universal Meter Gateway UMG-2, which uses BLE to connect to the meters and uploads the collected data via LTE. The Portable People Meter (PPM), also known as the Nielsen ...
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Numeris. Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the sole provider of viewership numbers for television and radio broadcasters in Canada.
The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in 1955–56. [40] During this era, nearly all of radio's most popular programs were broadcast on one of three networks: NBC Red, NBC Blue, or CBS' Columbia network.
The current devices are geared to ID at least TV shows and songs on the radio, as well as large-scale advertising campaigns, and apparently are also picking up on some Internet-only "broadcasts". The devices don't really do much without the sound coming from an external speaker, so one can exclude content being counted by wearing headphones, or ...
One of Nielsen's best known creations is the Nielsen ratings, an audience measurement system that measures television, radio and newspaper audiences in their respective media markets. In 1950, they acquired the C. E. Hooper company and began attaching recording devices to a statistical sample of about 1200 consumer television sets in the United ...