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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles –based Coffin, Cooper, and Clay in the early 1950s. [2]
A Portable People Meter worn by Nielsen Audio panelists to monitor media exposure. The newer NPM-1 Portable People Meter (FCC ID 2ASUZ-NPM-1) installed in a wristband. Nielson Universal Meter Gateway UMG-2, which uses BLE to connect to the meters and uploads the collected data via LTE. The Portable People Meter (PPM), also known as the Nielsen ...
Nielsen Media Research ( NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
Because there are significant gaps in Nielsen's coverage in rural areas, and because there are only a few markets where the company's proprietary data can be compared against competing ratings tabulators, there is a great deal of estimation and interpolation when attempting to compile a list of the most-listened-to radio programs in the United ...
Nielsen Holdings plc (or Nielsen) is an American information, data and market measurement [4] firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. [2] Regional headquarters for North America are located in Chicago . As of May 2010, it is part of Nielsen Holdings .
AQH is an abbreviation for average quarter-hour persons, defined by Arbitron (now referred to as Nielsen Audio) as the average number of persons listening to a particular station for at least five minutes during a 15-minute period. Share is the percentage of those listening to radio in an Arbitron "market" (typically a metropolitan area) who ...
Time spent listening ( TSL) is one of the measurements surveyed by Nielsen Audio in determining ratings for radio stations in the United States. It is the equivalent of Average Time Exposed (ATE), Daily or Weekly. TSL is defined as the amount of time the average listener surveyed spent listening to each radio station at one time, before ...
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