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  2. 17 Company Logo Rebrandings That Were a Total Disaster - AOL

    www.aol.com/17-company-logo-rebrandings-were...

    11. Kraft Foods (2009) Kraft Foods' 2009 rebrand introduced a new logo with a swoosh design that featured a slimmer font and a colorful "flavor burst" above the name. Though the thinner styling ...

  3. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [ 1] Often, this involves radical changes to a brand's logo ...

  4. Category:Company logos - Wikipedia

    en.wikipedia.org/wiki/Category:Company_logos

    In regard to uploading company logo images, please note the guidelines at Wikipedia:Logos. Two relevant guidelines state: "Logos that contain corporate slogans should be omitted in favour of equivalent logos that do not", and "Generally, logos should be used only when the company and its logo are reasonably familiar".

  5. List of conglomerates - Wikipedia

    en.wikipedia.org/wiki/List_of_conglomerates

    Beijing North Star. BYD [ 3 ][ 4 ][ 5 ] China Aerospace Science and Technology Corporation. China Resources. China Everbright Group. China Huaneng Group. China Merchants Group. China Metallurgical Group Corporation. China Poly Group Corporation.

  6. Staples Inc. - Wikipedia

    en.wikipedia.org/wiki/Staples_Inc.

    staples.com. Staples's logo from 1998 to 2019. Staples Inc. is an American office supply retail company headquartered in Framingham, Massachusetts . Founded by Leo Kahn and Thomas G. Stemberg, the company opened its first store in Brighton, Massachusetts on May 1, 1986. [ 5] By 1996, it had reached the Fortune 500, and it later acquired the ...

  7. Wordmark - Wikipedia

    en.wikipedia.org/wiki/Wordmark

    Wordmark. A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g ...

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