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What is a news clipping service? A news clipping service monitors what media outlets have to say about a business's brand, competitors, and industry. The service monitors all forms of media, including online publications, print, and social media.
A media monitoring service, a press clipping service, clipping service, or a clipping bureau, as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial opinion, specifically or widely.
Simply stated, a press clipping or news clipping service tells you how many times your company, product or brand has been mentioned in multiple different media sources. But a good service goes far beyond telling you your most recent service was picked up by 463 different media outlets.
What is a PR clipping service? A PR clipping service is a professional service that collects mentions of a brand or company and creates reports. Nowadays, the term PR clipping service is interconnected with the term web and media monitoring service.
PR clipping (also known as press clipping) analyzes how practical your public relations activities are. It involves collecting media mentions (clips) about your business from online or offline sources. You can use PR clipping to establish how often your business has been featured online or in print and broadcasts.
Definition of PR Clipping. PR clipping is a method of collecting mentions from media content. It often includes an analysis of public relations activities and the effectiveness of strategies in place. The process itself is often followed by creating a comprehensive coverage report.
CyberAlert is a comprehensive press clipping and media monitoring service ideal for businesses of all sizes. With this service, you can receive clips from local, national, and international news outlets that mention your business, its brand, and even your competitors.
The clipping service is offered by clipping companies, firms that have a team of professionals specialized in monitoring news and delivering complete reports to clients. The professionals who work in clippers spend their days focused on monitoring news content.
A press review (or press clipping service) used to involve cutting out original articles from newspapers and pasting them together. Nowadays the articles are usually made available to readers in digitalized form. This has many advantages over the traditional method.
Truescope is the most complete press clipping service in the United States. Learn more about our print monitoring service for newspapers and magazines here.