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Design elements are the basic units of any visual design which form its structure and convey visual messages. [1] [2] Painter and design theorist Maitland E. Graves (1902-1978), who attempted to gestate the fundamental principles of aesthetic order in visual design, [3] in his book, The Art of Color and Design (1941), defined the elements of design as line, direction, shape, size, texture ...
Aesthetics (also spelled esthetics) is the branch of philosophy concerned with the nature of beauty and the nature of taste; and functions as the philosophy of art. [ 1] Aesthetics examines the philosophy of aesthetic value, which is determined by critical judgments of artistic taste; [ 2] thus, the function of aesthetics is the "critical ...
Design thinking refers to the set of cognitive, strategic and practical procedures used by designers in the process of designing, and to the body of knowledge that has been developed about how people reason when engaging with design problems. [1] [2] [3] Design thinking is also associated with prescriptions for the innovation of products and ...
Architectural design values make up an important part of what influences architects and designers when they make their design decisions. However, architects and designers are not always influenced by the same values and intentions. Value and intentions differ between different architectural movements. It also differs between different schools ...
Philosophy of design is the study of definitions of design, and the assumptions, foundations, and implications of design. The field, which is mostly a sub-discipline of aesthetics, is defined by an interest in a set of problems, or an interest in central or foundational concerns in design. In addition to these central problems for design as a ...
History. Design theory has been approached and interpreted in many ways, from designers' personal statements of design principles, through constructs of the philosophy of design to a search for a design science . The essay "Ornament and Crime" by Adolf Loos from 1908 is one of the early 'principles' design-theoretical texts.
Ancient Greek aesthetics. The first important contributions to aesthetic theory are usually considered to stem from philosophers in Ancient Greece, among which the most noticeable are Plato, Aristotle and Plotinus. When interpreting writings from this time, it is worth noticing that it is debatable whether an exact equivalent to the term beauty ...
There is a developed theory of the aesthetics of jokes and humor, including a mathematical and logical analysis. Industrial design. Industrial Design: Designers need many aesthetic qualities to improve the marketability of manufactured products: smoothness, shininess/reflectivity, texture, pattern, curviness, color, simplicity, usability, velocity, symmetry, naturalness, and modernism.