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Example of psychological pricing at a gas station. Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round ...
List of cognitive biases. Cognitive biases are systematic patterns of deviation from norm and/or rationality in judgment. They are often studied in psychology, sociology and behavioral economics. [1] Although the reality of most of these biases is confirmed by reproducible research, [2][3] there are often controversies about how to classify ...
Reciprocity (social psychology) In social psychology, reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. As a social construct, reciprocity means that in response to friendly actions, people are frequently much nicer and much more cooperative than predicted by the self-interest ...
Prosocial behavior, or intent to benefit others, [1] is a social behavior that "benefit [s] other people or society as a whole", [2] "such as helping, sharing, donating, co-operating, and volunteering". [3] Obeying the rules and conforming to socially accepted behaviors (such as stopping at a "Stop" sign or paying for groceries) are also ...
A positive norm of reciprocity is "the embedded obligations created by exchanges of benefits or favours among individuals. The recipient feels indebted to the favour or benefit giver until he/she repays". [6] The positive reciprocity norm is a common social expectation in which a person who helps another person can expect positive feedback ...
For example, the subjects were given a large number, such as 9,471, and were instructed to begin counting in receding order in increments of 7. Over the course of the experiment, this procedure ran for a duration of twelve minutes and repeated six times. [6] Fisher found that several regions in the brain had been activated.
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. [1] Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...
Multiplicity (subculture) Multiplicity, also called plurality or polypsychism, is an online subculture of people identifying as having or using multiple personalities, [1][2][3] or as having multiple people occupying one mind and body. Multiplicity communities mostly exist online through social media platforms. [3]