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Foundation (cosmetics) Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.
The term "mineral makeup" applies to a category of face makeup, including foundation, eye shadow, blush, and bronzer, made with loose, dry mineral powders. These powders are often mixed with oil-water emulsions. Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are ...
Nefertiti bust with eye liner applied ≈1,320 BC (≈3,300 years ago). The history of cosmetics spans at least 7,000 years and is present in almost every society on earth. Cosmetic body art is argued to have been the earliest form of a ritual in human culture. The evidence for this comes in the form of utilised red mineral pigments ( red ochre ...
Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [ 2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women. [ 3]
Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50.
Castor oil and its derivatives are found in many cosmetics as it is "non-comedogenic" (does not exacerbate or contribute to acne).. Cerebrosides (cells from the nervous systems of cattle or swine) were once used in some high-end skin-care products to increase moisture retention and to create a smooth skin surface, however the BSE controversy has put an end to this practice.
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