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  2. Bing Webmaster Tools - Wikipedia

    en.wikipedia.org/wiki/Bing_Webmaster_Tools

    Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft 's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more. The service also offers tools for webmasters to troubleshoot the crawling and ...

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

  4. Google Optimize - Wikipedia

    en.wikipedia.org/wiki/Google_Optimize

    Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. [1] It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.

  5. List of free and open-source web applications - Wikipedia

    en.wikipedia.org/wiki/List_of_free_and_open...

    All web applications, both traditional and Web 2.0, are operated by software running somewhere. This is a list of free software which can be used to run alternative web applications. Also listed are similar proprietary web applications that users may be familiar with. Most of this software is server-side software, often running on a web server.

  6. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [ 1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

  7. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Internet marketing. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  8. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    As of 2019, Google Analytics is the most widely used web analytics service on the web. [4] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6]

  9. Google PageSpeed Tools - Wikipedia

    en.wikipedia.org/wiki/Google_PageSpeed_Tools

    Google PageSpeed is a family of tools by Google, Inc. designed to help optimize website performance. It was introduced at a Developer Conference in 2010. There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed for the Apache HTTP Server and NGX PageSpeed for the Nginx), PageSpeed Insights, PageSpeed Service, and the PageSpeed Chrome DevTools ...

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