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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Current status. Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [ 1] Google launched the service in November 2005 after acquiring Urchin. [ 2][ 3]

3. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Internet marketing. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

4. Google Optimize - Wikipedia

   en.wikipedia.org/wiki/Google_Optimize

   Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. [1] It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.

5. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

6. Google Lighthouse - Wikipedia

   en.wikipedia.org/wiki/Google_Lighthouse

   Google Lighthouse is an open-source, automated tool for measuring the quality of web pages.It can be run against any web page, public or, requiring authentication. Google Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, the Google Lighthouse provides more detail information.

7. Google PageSpeed Tools - Wikipedia

   en.wikipedia.org/wiki/Google_PageSpeed_Tools

   Google PageSpeed is a family of tools by Google, Inc. designed to help optimize website performance. It was introduced at a Developer Conference in 2010. There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed for the Apache HTTP Server and NGX PageSpeed for the Nginx), PageSpeed Insights, PageSpeed Service, and the PageSpeed Chrome DevTools ...