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Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. [1] It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.
As of 2019, Google Analytics is the most widely used web analytics service on the web. [4] Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6]
Internet marketing. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
All web applications, both traditional and Web 2.0, are operated by software running somewhere. This is a list of free software which can be used to run alternative web applications. Also listed are similar proprietary web applications that users may be familiar with. Most of this software is server-side software, often running on a web server.
Google PageSpeed is a family of tools by Google, Inc. designed to help optimize website performance. It was introduced at a Developer Conference in 2010. There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed for the Apache HTTP Server and NGX PageSpeed for the Nginx), PageSpeed Insights, PageSpeed Service, and the PageSpeed Chrome DevTools ...
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [ 1] Until 20 May 2015, the service was called Google Webmaster Tools. [ 2] In January 2018, Google introduced a new version of the search ...
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