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Website. ray-ban.com. Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1][2]
Aviator sunglasses. F.W. Hunter, Army test pilot, with AN 6531 sunglasses (1942) Aviator sunglasses are a style of sunglasses that was developed by a group of American firms. The original Bausch & Lomb design is now commercially marketed as Ray-Ban Aviators, although other manufacturers also produce aviator-style sunglasses.
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
When standard Ray-Ban Wayfarers go for $199, the smart glasses $299 starting price gives you a lot of bang for your buck. These are comfortable, easy-to-use, and last all day.
That's a low bar, given how deeply its first generation of the Ray-Ban glasses from 2021 disappointed — selling only about 300,000 pairs, less than 10% of which were still in use last summer.
Harvard students rigged their Meta Ray-Bans to do facial recognition, 404 Media reports. Meta's smart glasses can't do this by default, but in 2021, executives considered the idea. Andrew Bosworth ...
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