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Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per ...
Kids "R" Us – a division of Toys "R" Us, created in 1983 to sell children's and preteen clothing; folded in 2003; Kinney Shoes – manufacturer and retailer established in 1894 and purchased by F.W. Woolworth in 1963; Kleinhans – a men's clothier in Buffalo, New York that operated from 1893 until 1992
The George brand was founded in 1989 as a partnership between English fashion designer George Davies & Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores.
OshKosh B'gosh is an American children's apparel company founded in Oshkosh, Wisconsin. It is a subsidiary of Carter's. OshKosh B'gosh has become best known for its children's clothing, especially bibbed overalls. The original children's overalls, dating from the early 20th century, were intended to let parents dress their children like their ...
The Izod Corporation (officially stylized as IZOD; / ˈaɪzɒd / EYE-zod) is an American midrange clothing company that produces dressy-casual clothing, sportswear for men, and footwear and accessories. It is a division of Authentic Brands Group, and is currently marketed and manufactured by Centric Brands under a long-term licensing agreement.
Carter's later created exclusive lines for retailers Walmart and Amazon. All of the brands sell similar articles of clothing, such as bodysuits, pajamas, and dresses, but each has its own design team and pricing policies specific to the retailer. Carter's acquired competitor OshKosh B'gosh for $312 million in 2005.
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