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  2. Code of conduct - Wikipedia

    en.wikipedia.org/wiki/Code_of_conduct

    Companies' codes of conduct. A company code of conduct is a set of rules which is commonly written for employees of a company, which protects the business and informs the employees of the company's expectations. It is appropriate for even the smallest of companies to create a document containing important information on expectations for ...

  3. Marketing automation in email campaigns - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation_in...

    Overview. Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.

  4. Contributor Covenant - Wikipedia

    en.wikipedia.org/wiki/Contributor_Covenant

    Contributor Covenant. The Contributor Covenant is a code of conduct for contributors to free/open source software projects, created by Coraline Ada Ehmke. Its stated purpose is to reduce harassment of minority, LGBT and otherwise underrepresented open source software developers. [ 1]

  5. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

  6. Ethical code - Wikipedia

    en.wikipedia.org/wiki/Ethical_code

    A code of practice is adopted by a profession (or by a governmental or non-governmental organization) to regulate that profession. A code of practice may be styled as a code of professional responsibility, which will discuss difficult issues and difficult decisions that will often need to be made, and then provide a clear account of what behavior is considered "ethical" or "correct" or "right ...

  7. Nonprofit organization - Wikipedia

    en.wikipedia.org/wiki/Nonprofit_organization

    Nonprofit organization. A nonprofit organization ( NPO ), also known as a nonbusiness entity, [ 1] nonprofit institution, [ 2] or simply a nonprofit, [ a] is a legal entity organized and operated for a collective, public or social benefit, as opposed to an entity that operates as a business aiming to generate a profit for its owners.

  8. A/B testing - Wikipedia

    en.wikipedia.org/wiki/A/B_testing

    A company with a customer database of 2,000 people decides to create an email campaign with a discount code in order to generate sales through its website. It creates two versions of the email with different call to action (the part of the copy which encourages customers to do something — in the case of a sales campaign, make a purchase) and ...

  9. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    t. e. SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. [ 1]

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