Search results
Results From The WOW.Com Content Network
Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes the marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services, health care services, professional services and ...
Hospitality industry. The hospitality industry is a broad category of fields within the service industry that includes lodging, food and beverage services, event planning, theme parks, travel agency, tourism, hotels, restaurants, nightclubs, and bars .
Foodservice. Business selling curry dishes. The foodservice (US English) or catering (British English) industry includes the businesses, institutions, and companies which prepare meals outside the home. [ 1] It includes restaurants, grocery stores, school and hospital cafeterias, catering operations, and many other formats. [ 1]
Market penetration refers to the successful selling of a good or service in a specific market. It involves using tactics that increase the growth of an existing product in an existing market. [ 1] It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. [ 2]
STR, Inc. STR, Inc. is a subsidiary of CoStar Group that provides market data on the hotel industry worldwide, including supply and demand and market share data. The company has a corporate headquarters in Hendersonville, Tennessee, an international headquarters in London, England and offices in Italy, Dubai, Brazil, Singapore, Tokyo, Jakarta ...
In economics, market concentration is a function of the number of firms and their respective shares of the total production (alternatively, total capacity or total reserves) in a market. [ 1] Market concentration is the portion of a given market's market share that is held by a small number of businesses. To ascertain whether an industry [ 2 ...
Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.
Leisure industry. The leisure industry is the segment of business focused on recreation, entertainment, sports, and tourism (REST)-related products and services. The field has developed to the point of having university degrees and disciplines focused on it, such as the Cornell University School of Hotel Administration, Webber, and San Jose ...