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  2. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  3. Best Apps for Grocery Store Coupons/Ads To Fight Inflation - AOL

    www.aol.com/finance/best-apps-grocery-store...

    With the high costs of bringing home a bag of groceries, it pays to take extra time before venturing to the grocery store. Start by creating a menu for the week and a shopping list -- then ...

  4. Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Buy_one,_get_one_free

    Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...

  5. Shortcuts.com has printable coupons - AOL

    www.aol.com/news/2010-05-04-shortcuts-com-has...

    The online grocery coupon site Shortcuts.com now has printable coupons. Previously, you could only add coupons electronically to your store loyalty card, which is still a cool feature. Shortcuts ...

  6. Everyday low price - Wikipedia

    en.wikipedia.org/wiki/Everyday_low_price

    One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning that the other 74% promoted high-low pricing strategies. [2]A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease.

  7. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Sales Promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.

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