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Retail. Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit.
A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...
Chain store. A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate many retail markets, dining markets, and service categories in many parts of the world. A franchise retail establishment is one form of a chain store.
Retail format. The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by ...
The history of retail encompasses the sale of goods and services to consumers across all cultures and time periods from ancient history to the present. [ 1] Commerce first took the form of bargaining between early human civilizations. Beginning with Middle Eastern towns in the 7th millennium BCE, retail markets emerged when civilizations ...
small business: an organization that is small (in employees or revenue) and may or may not have the intention to grow. Many small businesses are sole proprietor operations consisting only of the owner, but many have additional employees. Some small businesses that offer a product, process or service, do not have growth as their primary objective.
Retail banking, also known as consumer banking or personal banking, is the provision of services by a bank to the general public, rather than to companies, corporations or other banks, which are often described as wholesale banking (corporate banking). Banking services which are regarded as retail include provision of savings and transactional ...
Direct-to-consumer ( DTC or D2C) or business-to-consumer ( B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement ...