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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
LibreOffice. Free (Mozilla Public License) an Office suite; allows to export (and import, with accuracy limitations) PDF files. Microsoft Word 2013. Proprietary. Desktop software. The 2013 edition of Office allows PDF files to be converted into a format that can be edited. Nitro PDF Reader.
Technical details. A PDF file is often a combination of vector graphics, text, and bitmap graphics. The basic types of content in a PDF are: Typeset text stored as content streams (i.e., not encoded in plain text); Vector graphics for illustrations and designs that consist of shapes and lines;
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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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