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Website. ray-ban .com. Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1] [2]
On 1 October 2018 the new holding company EssilorLuxottica was founded, resulting in combined market capitalization of approximately €46.3 billion as of the date of the merger announcement. Eyewear brands Persol sunglasses Ray-Ban's Aviators. Luxottica's two main product offerings are sunglasses and prescription frames.
Depleted uranium ( DU; also referred to in the past as Q-metal, depletalloy or D-38) is uranium with a lower content of the fissile isotope 235 U than natural uranium. [2] Natural uranium contains about 0.72% 235 U, while the DU used by the U.S. Department of Defense contains 0.3% 235 U or less. The less radioactive and non-fissile 238 U ...
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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
Aviator sunglasses. F.W. Hunter, Army test pilot, with AN 6531 sunglasses (1942) Aviator sunglasses are a style of sunglasses that was developed by a group of American firms. The original Bausch & Lomb design is now commercially marketed as Ray-Ban Aviators, although other manufacturers also produce aviator-style sunglasses.
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