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In this post, I’ll explain what a positioning statement is, outline exactly how to write a positioning statement (with advice from experts), and go over some real-life positioning statement examples to inspire you.
A positioning statement is a description of your product and target audience and explains how it fills a market need. Do: Keep it concise. Do: Look to other companies as a starting point. Do: Look to your brand values. Building a great product isn’t enough to stand out in the market.
What is a Positioning Statement? A positioning statement succinctly describes the unique value proposition of a product or service and how it meets the needs of a specific market. It typically includes the target audience, the category of the product, the unique benefit, and the reason why the audience should believe in the benefit.
A positioning statement is a short description of how a brand, service or product satisfies a consumer need better than the competition. Positioning statements are also called statements of differentiation or unique selling points (USPs).
To write an effective positioning statement, first you need to define your target audience and your own unique selling proposition, then use that information to draft the statement itself. Finally, before implementation, review the statement and finalize its tone and style.
A positioning statement outlines how your product or service fills a consumer’s need in the market, which sets your business apart from the rest. It describes the benefits and attributes that are unique to your brand and is also how you want your customers to perceive your business.
A brand positioning statement is an internal guideline used to align your company when making decisions related to advertising, marketing, strategy, and more. It should answer these three questions: Who are your customers? What can you provide them that the competition can’t? Why should they believe you? A positioning statement is ever-changing.
A positioning statement is a short description of what your product or service does, whom it serves, how it differs from the competition, and how it meets the needs of your target market.
Define your product and target audience with a strong positioning statement. Learn how to write an effective one with these 13 examples.
Let's look at some examples of positioning statements that established companies use across various industries to show that regardless of who a business is targeting and what industry they are in, they all include the same key components in their statements.