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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price. [1]
Listen up: Our senior tech writer, Rick Broida, has spent the past two decades testing (and testing, and re-testing) hundreds of earbuds. So, when he's surprised by just how good a $40 pair ...
Aviator style sunglasses are intended to be worn under headgear and are characterised by dark, oftentimes reflective lenses and thin monel, steel or titanium metal frames with double or triple bridges and bayonet earpieces or flexible cable temples that hook more securely behind the ears. [1] The large lenses are not flat but slightly convex.
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