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Promotional representatives, also known as promo reps, are people who are hired to promote a brand, product, or service.They are generally hired by event marketing agencies, staffing agencies, and companies choosing to promote their products, services, and brands through the use of live events, mobile tours, and guerrilla marketing instead of television, radio, and print advertising.
Several cities and groups promoted their HQ2 bids by engaging in promotional campaigns and gimmicks, including offers and gifts to Amazon. Sun Corridor, a Tucson, Arizona economic development firm, sent a 21-foot saguaro cactus to Amazon in an attempt to promote the city's bid.
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Amazon acquired Kiva Systems, a warehouse automation company, in 2012. Amazon fulfillment centers can also provide warehousing and order-fulfillment for third-party sellers, for an extra fee. [97] Third-party sellers can use Fulfillment by Amazon (FBA) to ship for other platforms as well, such as eBay or their own websites. [98]
Amazon also offers the Amazon Kindle for people to purchase their books as eBooks, and by 2010, more people buy ebooks than physical books from Amazon. 2011–2015: Amazon starts offering streaming services like Amazon Music and Amazon Video. By 2015, its market capitalization surpassed that of Walmart.
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