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It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. [ 6 ][ 7 ] The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.
Nike Air Force 1 - High-Top. Nike Air Force 1 - upper side and under side. Nike Air Force is a range of athletic shoes made by Nike. It was created by designer Bruce Kilgore [ 1] and was the first basketball shoe to use Nike's "Air" technology. [ 2] The shoe is offered in low-, mid- and high-top styles.
On October 26, 1984, Michael Jordan signed a five-year, US$2.5 million deal with Nike, three times more than any other deal in the National Basketball Association (NBA) at the time. Nike released the Air Jordan sneaker line in April 1985 with the goal of making $3 million in the first three years.
The team, named the Department of Nike Archives (DNA), collects and catalogs items from Olympic memorabilia to more than 200,000 pairs of shoes—including the very first Air Max sneakers.
The "Just Do It" campaign went out to a range of media outlets including merchandise, outdoor billboards, print media, and graffiti art. Throughout the campaign, Nike enlisted a range of people from varying ethnicities and races, as well as numerous notable athletes, in order to attract customers and promote the image of Nike as being reliable ...
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