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Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
A voucher is an accounting document representing an internal intent to make a payment to an external entity, such as a vendor or service provider. A voucher is produced usually after receiving a vendor invoice, after the invoice is successfully matched to a purchase order. A voucher will contain detailed information regarding the payee, the ...
Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
The Factory Shops Essex Ltd. 5. Family run Essex -based discount shop [1] Goodwins. c. 2010s. Yorkshire Trading Company. 4. North East and Yorkshire based multi price discount retailer that originally started life as a pound shop.
A school voucher, also called an education voucher in a voucher system, is a certificate of government funding for students at schools chosen by themselves or their parents. Funding is usually for a particular year, term, or semester. In some countries, states, or local jurisdictions, the voucher can be used to cover or reimburse home schooling ...
The Economist suggested that the real benefit of loyalty cards to UK outlets is the massive marketing research database potential they offer. Morrisons is another program. Many stores have kiosks that, with the cards, print vouchers that can be used at the till. Safeway's ABC Card was discontinued in 2000.
Meal voucher. A meal voucher or luncheon voucher is a voucher for a meal given to employees as an employee benefit, allowing them to eat at outside restaurants, typically for lunch. In many countries, meal vouchers have had favorable tax treatment. Vouchers are typically in the form of paper tickets but are gradually being replaced by ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
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