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This included embedding sales force automation or extended customer service (e.g. inquiry, activity management) as CRM features in their ERP. Customer relationship management was popularized in 1997 due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. [15]
v. t. e. Information technology ( IT) is a set of related fields that encompass computer systems, software, programming languages, and data and information processing, and storage. [ 1] IT forms part of information and communications technology (ICT). [ 2] An information technology system ( IT system) is generally an information system, a ...
A 12-row/80-column IBM punched card from the mid-twentieth century. A punched card (also punch card[ 1] or punched-card[ 2]) is a piece of card stock that stores digital data using punched holes. Punched cards were once common in data processing and the control of automated machines . Punched cards were widely used in the 20th century, where ...
General process of interaction and cooperation with CSCW technology. Computer-supported cooperative work ( CSCW) is the study of how people utilize technology collaboratively, often towards a shared goal. CSCW addresses how computer systems can support collaborative activity and coordination. [1] More specifically, the field of CSCW seeks to ...
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A service system (also customer service system (CSS)) is a configuration of technology and organizational networks designed to deliver services that satisfy the needs, wants, or aspirations of customers. "Service system" is a term used in the service management, service operations, services marketing, service engineering, and service design ...
Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...