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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1] [2]
Current status. Active. Frames Direct is an international online eyewear retailer. The company sells eyewear products such as eyeglasses, prescription sunglasses, sunglasses, and contact lenses through its website, https://www.framesdirect.com. Frames Direct sells designer and brand-name eyewear products with over 50,000 models. [1]
Ray-Ban, Oakley, ARNETTE and Vogue Eyewear are their outside premium brand offerings, while RFLKT is their in house premium brand. According to the company, 50 percent of its revenue came from repeat customers in 2013. [citation needed] Customers must have a valid prescription prior to purchasing prescription eyeglasses from Eyebuydirect.
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Those who wished to wear plastic frames but still liked the browline style flocked to "plastic browlines," plastic glasses with transparent lower portions and solid upper portions, which became a major frame style of the 1960s. 1970s–1990s Ray-Ban 3016 Clubmaster sunglasses. In 1971, Shuron sold their sixteen-millionth pair of Ronsirs.
Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly , Roy Orbison and James Dean , Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements .