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ISBN 9781135186357. Retrieved 2018-06-17. Strategic management is the process of assessing the corporation and its environment in order to meet the firm's long-term objectives of adapting and adjusting to its environment through manipulation of opportunities and reduction of threats.A corporation-oriented view.
Strategic planning is an organization 's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains ...
t. e. SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. [ 1]
6,900 (2014) Website. www .honda-indonesia .com. PT Honda Prospect Motor (abbreviated HPM) is a subsidiary of Honda automobiles for production, marketing and export of passenger cars in Indonesia. Based in Jakarta, it is a joint venture company between Honda (51%) and Prospect Motor (49%). [ 1] Established on 15 February 1999, HPM replaced PT ...
Strategy. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating ...
Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is closely related to management, economics, business, engineering, management consulting, and other ...
e. Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship" [ 1]) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. [ 2] In the sense of the " art of the general", which included several subsets of skills including military tactics ...
Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.