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On 2 October 2013, Burger King announced on Twitter that it was changing its name to Fries King. The name change was a publicity stunt held in conjunction with the introduction of the new Satisfries. The chain also rebranded one of its locations with the new Fries King logo, signage and packaging.
Burger King advertising. Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two ...
The Big King sandwich is one of Burger King's major hamburger products and has been part of its menu for more than twenty years. During its testing phase in 1996–1997, it was originally called the Double Supreme and was configured similarly to the McDonald's Big Mac —including a three piece roll. [ 16 ]
Burger King just launched a new "Million Dollar Whopper Contest" that allows customers to submit their best Whopper ideas. Those who enter will have the chance to win $1 million and see their ...
The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King 's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami -based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group, the program featured a viral marketing website ...
Burger King. Burger King Corporation ( BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida –based restaurant chain. After Insta-Burger King ran into financial difficulties, its ...