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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Inter IKEA Systems B.V., [ 6][ 7] trading as IKEA ( / aɪˈkiːə / eye-KEE-ə, Swedish: [ɪˈkêːa] ), is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad and currently legally ...
The bookcase's first inclusion in the IKEA Catalogue was in the 1979 edition. [1] Initially the bookcases were 90cm wide, but this was revised to 80cm in 1988 following complaints from customers that the shelves bent under the weight of the books and the item didn't fit on IKEA transport pallets. [5]
The decision is part of IKEA's push to become more digital as consumers increasingly seek inspiration online, as well as shopping via the web. IKEA turns the page on catalogue after seven decades ...
The cover of the first Eaton's catalogue, published in 1884. The Eaton's catalogue would continue to be published until 1976. In 1845, Tiffany's Blue Book was the first mail-order catalogue in the United States. [14] [15] In 1872, Aaron Montgomery Ward of Chicago produced a mail-order catalogue for his Montgomery Ward mail order business. [16]
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