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  2. Sports marketing - Wikipedia

    en.wikipedia.org/wiki/Sports_marketing

    Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [ 7] Sports marketing is divided into three sectors.

  3. Out-of-home advertising - Wikipedia

    en.wikipedia.org/wiki/Out-of-home_advertising

    Out-of-home ( OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick ...

  4. Olympic ad spending at record levels as streaming boom helps ...

    www.aol.com/finance/olympic-ad-spending-record...

    Olympic ad spending has been on a tear, with Comcast's NBCUniversal ( CMCSA) seeing record-breaking revenue for the Games. In April, the network said it was on track to set a new record after ...

  5. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    In this context, a "brand name" constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration – such

  6. Mass media in New Zealand - Wikipedia

    en.wikipedia.org/wiki/Mass_media_in_New_Zealand

    The mass media in New Zealand include television stations, radio stations, newspapers, magazines, and websites. Media conglomerates like NZME, Stuff, MediaWorks, Discovery and Sky dominate the media landscape. [ 1] Most media organisations operate Auckland -based newsrooms with Parliamentary Press Gallery reporters and international media ...

  7. The golfer's substitute: Exploring what might replace the ...

    www.aol.com/news/2014-12-03-the-golfer-s...

    Not exactly. One of golf's main functions (aside from being perhaps the most discipline-intensive sport on the planet) was to serve almost as a pseudo-business meeting. Groups would meet up, play ...

  8. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being the ...

  9. History of advertising - Wikipedia

    en.wikipedia.org/wiki/History_of_advertising

    Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [ 1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.