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Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising.
The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run ...
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [ 1][ 2] Visual merchandising traditionally occurs in brick and ...
If you're ready to outsmart the system, learn all about the retail store layouts designed to trick you out of your money—and how to avoid them at all costs.
Target has consistently hit the bulls eye with consumers by offering its chic yet cheap merchandise in reliable, easy-to-navigate stores. Whether shoppers are looking for a tank top or a tire ...
A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...
Retail buildings are categorized by their configuration and size [5] Interior view of a shopping mall in Chattanooga, Tennessee, U.S. Non-freestanding (also known as shopping centers or shopping malls) Super-regional shopping center: enclosed space; 800,000+ sqft; 5+ anchor stores with other tenants that sell a very large variety of goods
Shop fitting ( shopfitting) is the trade of fitting out retail and service shops and stores with equipment, fixtures and fittings. The trade applies to all kinds of outlets from small corner shops to hypermarkets. A shop fitter executes planning, designs shop layout and installs equipment and services. A shop fitting firm typically incorporates ...
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