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Persol sunglasses Ray-Ban's Aviators. Luxottica's two main product offerings are sunglasses and prescription frames. The company operates in two sectors: manufacturing & wholesale distribution, and retail distribution. [36] The house brands include the following: [37] [4]
In the 1980s the Ray-Ban Clubmaster was added to the model line. [12] The Clubmaster has a browline frame and went on to become the third best selling sunglasses style of the 1980s, behind the Wayfarer and Aviator. [13] In 2007, Luxottica Group launched Ray-Ban Youth, a collection of prescription eyewear aimed at children ages eight through twelve.
Frames Direct sells over 250 brand name frames such as Ray-Ban and Oakley, [7] [10] which consumers can search for and purchase on their own at any time on the company's website. Consumers can purchase frames, prescription eyeglasses, prescription or plain sunglasses, and contact lens refills. [9]
[12] In 1936 Ray-Ban had been founded as a civilian division of Bausch & Lomb. This style of sunglasses is credited with being one of the first popularized styles of sunglasses to be developed. [16] In its military usage, the sunglasses replaced the outmoded flight goggles used previously, as they were lighter, thinner, and "more elegantly ...
That's a low bar, given how deeply its first generation of the Ray-Ban glasses from 2021 disappointed — selling only about 300,000 pairs, less than 10% of which were still in use last summer ...
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