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Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading predominantly under the Sports Direct brand which operates both physical outlets and online. [4]
Sports Direct acquired a 38.5% stake in retailer Game Digital [24] and, in June 2019, Ashley placed a £52 million bid to buy The Times. [24] In February 2020, he bought a 12.5% stake in Mulberry [25] and, in August, his Fraser Group purchased assets from DW Sports Fitness in a deal worth up to £44 million. [26]
The Debenhams outlet closed in April 2020, and was replaced by Sports Direct and Frasers outlets in 2021. [4] As of 2021, the centre contained over 60 retail stores, [5] including clothing, chemists, homeware and mobile phone providers.
In June 2019, Game agreed to a takeover of the company by Frasers Group for £52 million. [2] The group have since closed down most of the standalone Game outlets, reopening these as concessions inside nearby House of Fraser, Sports Direct, Brand Max and Lillywhites stores, as well as expanding Game's online business. [12]
Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
House of Fraser itself was acquired by Icelandic investment company, Baugur Group, in late 2006, and then by Sports Direct on the 10 August 2018. [2] The Victoria Street department store, trading as House of Fraser in 2019, is situated in the City of Westminster, to the south of St. James's Park. It is the only department store to trade in the ...
Heatons was acquired by Frasers Group (formerly Sports Direct International) in 2016, [2] with Sports Direct having previously owned 50% of the chain from 2010, [3] and having held a 42.5% stake since at least 2007.
Frasers (House of Fraser) occupied the building from 12 April 2021, opening a brand new flagship store that introduces a number of brands to the Mander Centre. [18] It is the first Frasers Group department store concept in the UK that combines Flannels, Sports Direct, Game, Evans Cycles and House of Fraser. [19] [20] [21]
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