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Because of the nature of guerrilla marketing, the message and objective must be clearly defined in order to avoid being misunderstood. Misinterpretation by the targeted audience of the message intended to be promoted is a risk. Word-of-mouth advertising does not always remain sufficiently focused to present the intended message.
[3] [4] In the United States, it has been calculated that about one fifth of retail sales [5] to one quarter of all personal spending takes place during the Christmas/holiday shopping season. [6] Figures from the U.S. Census Bureau reveal that expenditure in department stores nationwide rose from $20.8 billion in November 2004 to $31.9 billion ...
Mimosa pudica (also called sensitive plant, sleepy plant, [citation needed] action plant, humble plant, touch-me-not, touch-and-die, or shameplant) [ 3][ 2] is a creeping annual or perennial flowering plant of the pea/legume family Fabaceae. It is often grown for its curiosity value: the sensitive compound leaves quickly fold inward and droop ...
Black Friday is the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season in the United States. Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight [ 2] or even on Thanksgiving.
Flowering plants are plants that bear flowers and fruits, and form the clade Angiospermae (/ ˌ æ n dʒ i ə ˈ s p ər m iː /), [5] [6] commonly called angiosperms.They include all forbs (flowering plants without a woody stem), grasses and grass-like plants, a vast majority of broad-leaved trees, shrubs and vines, and most aquatic plants.
A retailer or a shop is a business that presents a selection of goods and offers to trade or sell them to customers for money or other goods. Shoppers' shopping experiences may vary. They are based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased, and mood.