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There are lots of different types of customer loyalty programs, like refer-a-friend programs that offer customers a discount if their friend signs up or makes a purchase, reward points programs, and programs that provide free perks. We’ll dive into these (and others) later in this post.
Below, 18 Forbes Business Council members share attention-grabbing customer loyalty program ideas to help small businesses strengthen relationships and thrive in today's marketplace...
With a loyalty program, companies can offer points or benefits to customers. In return, customers redeem points for discounts, free products, rewards, or insider perks. The goal is motivating repeat purchases and building trust between customer and business.
Read about 13 customer loyalty program ideas for small business, plus real-life examples, to boost customer engagement and retention.
Discover 6 loyalty programs that small businesses can use to effectively retain their existing customer base, whilst also contributing to growth.
Upgrade your customer retention strategy with this step-by-step guide to building a customer loyalty program that will drive results for your business.
Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back and transform occasional customers into frequent shoppers.
A customer loyalty program is a customer-facing marketing strategy designed to create incentive for people to continue to choose and engage with your store, ultimately creating brand loyalty. This guide will walk through the seven steps for how to create a loyalty program. Key takeaways:
Customer loyalty software helps businesses build, manage, and evaluate customer loyalty programs and gifting campaigns. Organizations can use this software to track and distribute customer incentives like reward points, discount vouchers, and free product samples.
By definition, a customer loyalty program is a marketing approach that recognizes and rewards customers who purchase or engage with a brand on a recurring basis. A company may dole out points or perks, and graduate customers to higher levels of loyalty the more they buy.